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TikTok has launched its third annual ‘What’s Subsequent’ report for 2023 to assist entrepreneurs perceive how shopper wants will change over the approaching 12 months.
The report focuses on unpacking long-term TikTok-first cultural forces, in addition to the underlying alerts that present how every of those come to life.
It ought to assist entrepreneurs outline their methods in 2023 and obtain success on the TikTok platform.
2023 Traits on TikTok
TikTok’s World Head of Enterprise Advertising and marketing, Sofia Hernandez, defined: “2022 was the 12 months folks realized they didn’t need to stay their lives as they at all times have carried out – with totally different factors of view and concepts transcending cultures on TikTok.
“Subsequent 12 months we’re going to see extra of this – as our communities get extra assured and encourage constructive change collectively.
“In opposition to the backdrop of the growing price of dwelling and its related challenges, our What’s Subsequent report signifies folks might be looking for new methods to realize success, happiness and wellbeing – and TikTok might be a device to assist them discover it.”
The report’s findings have been consolidated into what TikTok describe as three forces, which display the affect TikTok has on our tradition.
These forces are ‘Actionable Leisure’, ‘Making Area for Pleasure’, and ‘Group-Constructed Beliefs’.
The ‘Actionable Leisure’ power represents promoting messaging that’s delivered like an advert, however loved like leisure.
TikTok believes manufacturers can see unbelievable enterprise outcomes with this sort of actionable leisure equivalent to in-feed commercials that really feel enjoyable, participating, and native to the TikTok group.
The ‘Making Area for Pleasure’ power represents the creation and sharing of self-care content material to battle in opposition to public well being points, burnout at work and private hardships.
This consists of folks sharing wellbeing life hacks and every single day methods that empower them to create space for themselves every time they want.
The ‘Group-Constructed Beliefs’ represents the sharing of hyper-niche pursuits that assist folks bond with one another and broaden one another’s horizons.
TikTok describe this power as a group of tiny golf equipment the place folks can discover new concepts on learn how to discover their passions and stay their lives.
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